“Not Your Mother’s Marketing Mindset” with Brett Pucino

For this episode of the Millennial Playbook Podcast we interviewed Brett Pucino. He is a ghostwriter, career coach, and full-time manager for a clothing company. During the episode we discuss the shift in marketing approach, and mindset, required to succeed in what Brett calls the “new economy.” Instead of the traditional 4 P’s of marketing, he suggests the 4 new principals of marketing are Specialization, Differentiation, Segmentation, and Concentration. Listen to hear Brett’s recommendations on how to own, and evolve, your personal brand by putting these modern principles to work.

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+Special thanks to our new producer, Elena Gatens, for helping us make this season even better than the first!